Articles people search for

It starts from a question somebody typed

Not from a topic that sounds good in a meeting. Mark looks at what people actually search for around what you do, and brings you a shortlist with the numbers beside each one.

The ones it passed over come with it. The enormous obvious phrase is usually one a small business cannot win and would not want — somebody searching what is sourdough is doing homework, not buying bread. The tiny one nobody searches for is not worth the writing. Showing you both is what makes the recommendation a judgement rather than a list.

The numbers are estimated monthly searches. Nobody, including us, can tell you what a page will rank at — and any outfit that quotes you a position is quoting you a number they made up.

You pick. Then it writes and publishes.

Choosing from the shortlist is the whole of your job. Mark writes the article, makes the picture for it, and publishes it to your site — WordPress or Wix, or anywhere else through a signed webhook. Scheduling it for a date works too, using your site's own scheduling where the platform has it.

It is your site and your article. Nothing is hosted here, there is no subdomain of ours in the URL, and cancelling takes nothing down.

And it goes back to the old ones

An article that did well two years ago usually says something slightly wrong now. Mark reads what it published before, notices what has gone stale, and offers to bring it up to date in place rather than writing a fourth article about the same thing — which is how a blog ends up competing with itself.

What it will not do

We do not trade links. Not with a network, not with a "partner", not quietly. Link exchanges are against the guidelines of every search engine worth ranking on, the penalty lands on your domain rather than ours, and a business that sells you a shortcut is selling you its own risk. If someone offers you one, that is the offer to refuse.