The alternatives

What are you comparing Mark to?

Three things people buy instead: a scheduler, a person, or another year of doing it yourself. Here is the honest version of each, including the cases where the other one is the right answer.

A social media scheduler A freelancer or a small agency Doing it yourself

What you are actually choosing between

Do it yourself, hire someone, or Mark

Who does the work

Do it yourselfYou do, in the evening, learning marketing as you go.

A marketing hireThey do, once you have written the brief and answered the questions about it.

MarkMark does. It knows the job, search included, learns your brand once, and starts at the hour you picked.

How long it takes

Do it yourselfAn evening a week you do not have, and the weeks it quietly does not happen.

A marketing hireDays from brief to draft, and days again for every change you ask for.

MarkNext week’s posts are waiting when you wake up. A change takes as long as reading it.

Where it goes

Do it yourselfThe one or two networks you manage to keep up with.

A marketing hireOne or two platforms, and a blog if you pay for one.

Mark12 places, plus your own site through a signed webhook.

When it goes quiet

Do it yourselfWhenever the actual business gets loud, which is most weeks.

A marketing hireEvenings, weekends, holidays, notice periods, and the handover after.

MarkIt doesn’t. Any hour, every week, including December.

What it costs

Do it yourselfFree on paper. In practice your evenings, and the customers who searched and found somebody else.

A marketing hire$750–$1,500 a monthWhat agencies and freelancers quote for an entry retainer. Not our figure — go and ask two.

Mark€170 a monthThe social media manager. One plan, and you decide how much of the job it takes on — the price list.

A good freelancer does things Mark does not — a brand rethink, a photoshoot, a crisis. When to hire one instead

A social media scheduler

A calendar you fill in. It holds your posts and sends them at the time you picked, which is the part of the job that was never the hard part.

What you still do

Decide what to post about, every week
Write every post, and write it again per network
Find or make the picture
Open it. It does nothing until you do
Read the numbers yourself, and work out what they mean

What Mark does instead

Plans the week and brings it to you unprompted
Writes each version for the account it lands on
Makes the picture, or works on the photo you sent
Starts on its own, at the hour you chose
Tells you what worked, and changes what it writes next

A freelancer or a small agency

A person who does the work. The comparison Mark is actually priced against, and the one where the sums are not close.

What you still do

Pay an entry retainer, typically $750–$1,500 a month
Write the brief, and answer the questions about it
Wait for a draft, and wait again for the change you asked for
Re-explain your business when they hand over to somebody else

What Mark does instead

Costs a fraction of that, and the price list is on one page
Learns your business once, from the posts you already wrote
Brings drafts before you ask, and rewrites them while you read
Does not leave, forget, or go on holiday in December

Doing it yourself

Free, in the sense that the invoice is free. What it costs is the evening, and the weeks it silently does not happen.

What you still do

Find the hours, in a week that is already full
Keep going when a post does nothing, which most do
Remember it, when the actual business is louder

What Mark does instead

Does the writing, and asks only for a yes
Keeps the cadence whether or not you are in the mood
Turns up on the day you chose, every week

What people ask before they switch

The rest are on the help page, and the prices are on the price list.

I run more than one business. Does that work?

Yes. Each business has its own accounts, its own voice, its own schedule and its own calendar, and Mark asks which one you mean rather than guessing when it is ambiguous. They live on one account and one bill.

What does it cost?

One plan, and you decide how much of the job it takes on — the accounts, the businesses, the blogs are a price list you tick, and the total moves as you do. The builder on the plans page is the whole of it; there is no quote and no call.

What happens if I stop paying?

You cancel from your own billing page and it runs to the end of the period you have paid for. Nothing you published is touched — the posts are on your accounts and the articles are on your site, because they were always yours rather than ours.

Or just try the one that starts on its own.

Tell Mark about your business once. It brings you next week’s work, and waits for one word.

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