MarketinistWhat Mark does
What actually worked
The question you cannot ask a scheduler: was any of that worth doing? Mark answers it every week, and then changes what it writes.
Learning
Learns from what worked
Reads how each post actually did, then changes what it writes about, where it sends it, and when.
It reads how each post actually did
Reach, likes, comments — pulled back from each account a few days after a post lands, because the platforms take their time and a number read too early is a number that is wrong.
Then it moves three dials
What it writes about, where it sends things, and when they land. If your bakes do better than your notices, the balance shifts towards bakes. If Saturday beats Tuesday, more of the week moves to Saturday.
It waits until there is enough to be sure. Two good posts is not a pattern, and a system that lurches after every result is noise with a feedback loop. Nothing changes on the strength of a fluke.
Three rules about the numbers
Never one total across platforms. Adding your reach on two networks double-counts everybody who follows you in both places — always in the flattering direction, which is why so many tools do it.
A blank is never a zero. When a platform has not reported yet, it says so. A zero where a number should be reads as failure and is actually just Tuesday.
No invented score. No performance grade out of a hundred, no traffic-light health rating. Those are made up, and a made-up number is worse than no number because people act on it.
Reporting
Weekly performance report
One message, on the day you choose: what went out, what landed, what it’s changing next. The question you can’t ask a scheduler.
One message, on the day you choose
What went out, what landed, which one did best, and what Mark is changing next week because of it. It arrives in the chat like everything else — no dashboard to remember to open, no login, no email you will archive unread.
If you want to go deeper, everything is laid out on one screen in the web app: every business, every account, every blog, and what each one did.
Questions about this
How will I know whether any of it worked?
Once a week, in one message, on the day you choose: what went out, what landed, which post did best, and what Mark is changing next because of it. Everything is also laid out on one screen in the web app if you want to go through it properly.
You will not get a score out of a hundred or a traffic light, because those are invented. You get the numbers the platforms actually reported, per account, and a blank where one has not reported yet rather than a zero.
Does it change what it posts on its own?
It changes what it writes — the subjects, the accounts it leans on, the days things land — once there is enough evidence to be worth acting on. Two good posts is not a pattern, so nothing lurches after a single result. Everything it writes still comes to you for approval, so a change of direction is something you see in the next batch rather than something that happens behind you.
Find out what is working.
Tell Mark about your business once. It brings you next week’s work, and waits for one word.
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