MarketinistWhat Mark does
Running your campaigns
Christmas is on a date. So is your launch, your sale, and the first day of the season. Work that has to land by then has to be planned backwards from it.
Campaigns
Runs your campaigns
Christmas, a launch, the start of a season: Mark plans the run of posts backwards from the date and brings you the whole thing at once.
You give it the date and what it is for
The winter menu goes live on the first of December. That is the whole brief. Mark works out how many posts that deserves, what each one should do — the tease, the reveal, the last call — and how far apart they should sit so the run builds instead of nagging.
You approve the plan before a word is written
It shows you the shape first: how many, roughly when, what each one is for. That is a cheap conversation to have before anybody writes eight posts, and if the shape is wrong you say so then rather than after.
Once you are happy with the plan, Mark writes them, and the finished posts come back for the same approval any other batch takes. Two yeses, and the second one is the one that schedules anything.
It ends
A campaign is a known number of posts at known times and then it is over. It does not quietly become a standing arrangement, it does not keep going because nobody stopped it, and you can see every post it put on the calendar.
What Mark will not do is take a rule like "post every Saturday from now on". It will say so rather than agree and forget — an instruction that cannot be honoured is worse than a refusal, because you stop checking. The weekly batch is how a steady rhythm happens, and a campaign is how a date happens.
It runs alongside the ordinary week
Your usual posts do not stop while a campaign is on, and the two do not double up on the same day. The campaign is extra, aimed work — not a replacement for the week.
Questions about this
Can I tell it to post every Saturday at nine?
Not yet, and Mark will say so rather than agree and quietly forget. It schedules a known number of posts at known times — a week’s batch, or a campaign counted backwards from a date — and every one of them is a real entry you can see and cancel. A standing rule that keeps posting forever is a different thing, and we would rather refuse it than pretend.
How far ahead can it plan a campaign?
Up to about a quarter. Give it the date and what the run is for, and it counts backwards — how many posts that deserves, what each one is doing, and how far apart they sit. You approve the shape before anything is written, and the finished posts separately.
Plan the next date properly.
Tell Mark about your business once. It brings you next week’s work, and waits for one word.
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